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Cool Coke Facts
During 1886, sales averaged nine drinks per day (total -- not per person). Most recently, sales of Company products were more than 411 million drinks per day (total -- not per person).
200 billion servings of Coca-Cola would fill 213,000 Olympic-sized swimming pools.
In 1969, the code name, "Project Arden," was used for the introduction of a new graphic look for The Coca-Cola Company. The result? A consistent identity for packaging, advertising -- everything -- incorporating the signature Dynamic Ribbon. Coca-Cola syrup was first shipped in used whiskey kegs and barrels -- but they were repainted red to give them a distinctive mark. The greater Mexico City bottler produces the greatest volume of any Coca-Cola bottler on the globe. The consumption of Coca-Cola classic in the United States exceeds each of the following: bottled water, juices, powdered drinks, wine and distilled spirits. It took 58 years -- until 1944 -- to sell the first billion gallons of Coca-Cola syrup. Today, that billion gallon mark falls every 7-1/2 months. Cuba and Panama were the first two countries to bottle Coca-Cola outside the United States. If the Coca-Cola company constructed a sign like the ones McDonald's uses to count their millions of customers, by 1983 it would have read "over 1 trillion served." Coca-Cola trucks travel over 1,000,000 miles a day to supply consumers with soft drinks.
John Pemberton walked the first gallon of Coca-Cola syrup to Jacob's Pharmacy on May 8, 1886. In the rain. Uphill. Both ways. Today, the company and its bottlers rely on the largest commercial fleet in the world. In 1894, the first syrup plant outside of Atlanta was opened in Dallas. If all the Coca-Cola vending machines in the U.S. were stacked one on top of another, the pile would be over 450 miles high. If all of The Coca-Cola Company products sold in 1994 were flowing over Niagara Falls at its normal rate of 1.5 billion gallons per second, the falls would flow for 3 hours.
25 gallons of syrup were sold in 1886, compared to 1.6 billion gallons in 1985. In 1886, Frank Robinson used his own pen and ink to script the first Coca-Cola trademark. Today, Coca-Cola is the most recognized trademark in the world, spoken in 80 languages. If one bottle could be made large enough to contain all the Coca-Cola ever produced, it would be 6,365 feet high and 1,930 feet wide. A person of proportionate size to the bottle would be a giant 10.9 miles tall and weigh over two million pounds. If all the Coca-Cola ever produced was in normal bottles placed end-to-end, they would wrap the earth 4,712 times. Coca-Cola is the world's most recognizable trademark...recognized by 94% of the world's population.
The highly confidential formula is as much a secret today as it was 100 years ago. Only a few trusted company employees know its true contents, proper order and measure of mixing. The formula, known as merchandise "7X", is kept in a box in a special security vault in a bank in the United States.
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